One of the most important aspects in email marketing is having a good mailing list. Although you might have your own list of clients, it would usually not be enough to reach your desired number of clients. Always remember that in email marketing, the more clients you have the better for your business.
There are some businesses engaged in email marketing that make use of the mailing lists of others. There are different ways to go about this. You can purchase mailing lists from list owners who have compiled many names and addresses. However, if you are running on a tight budget, you can rent these lists from them.
Advantages of Mailing Lists in Email Marketing
- Using mailing lists would open up new doors for email marketing. It would give you access to a larger number of users that you would previously not be privy to. Having more recipients of your email would greatly increase the traffic to your website.
- Renting mailing lists from list brokers would have a positive effect on your business. Brokers often provide complimentary lists to their clients. This would result to more people learning about your product or services.
- The typical response rate to a mailing list is 1%. So it goes without saying that the more recipients you have for your email, the more chances for getting a positive reply.
- Since most of the list brokers work on commissions, they constantly assess the names on the lists in order to get the maximum number of responses for their client, which in this case would be you. This is helpful in achieving marketing success since they are the ones who would weed out those addresses that remain dormant. This saves you from going thru all the trouble of doing it yourself.
- Renting email lists can provide a quick route to your target recipients. However, this course of action can become very expensive. Most list owners would be the one to handle sending your emails. They would not disclose the contents of their list to you.
These mailing lists can greatly help you in expanding your growing business. Providing you with access to numerous addresses, these lists would help you circulate to a wider consumer base. It would also help you reach clients all throughout the country.
Here are a few words of caution for you
Don’t purchase CD’s that contain millions of email addresses. This could get you into a lot of trouble since these emails were harvested. This would mean that the recipients did not subscribe to their list and would result to your mail to be considered as spam. You do not need this kind of trouble in email marketing.