Perhaps you have spent a lot of time and effort doing market research, niche research, keyword research and creating a business website. Now is the time for you to focus on getting more people to visit your website, invite them to read your interesting articles and product offers and hopefully convert them into buyers.
Many people think that if they build a website, people will just come and visit it – “build it then they will come”. Perhaps you have heard of that saying before. But unfortunately, it won’t happen. To get visitors to your website, building it is not enough, you must promote it if you want people to know about it.
The two most popular traffic-getting methods are SEO or Search Engine Optimization and Pay Per Click or PPC.
SEO involves targeting a specific keywords and optimize your web page to get top ranking on the search engine’s result page. This will require you to do keyword research to find a group of keywords that have high to moderate search volumes and low competition. After that you will need to write articles based on the keywords that you want to target. That is not all, in most cases, you will also need to build backlinks to your articles in order for them to rank on the top page of search engines. As you can see, SEO requires you to spend quite a lot of time and effort. But if you do it right, you are going to get a horde of traffic flowing to your website for FREE!
PPC, on the other hand, involves using a pay-per-click advertising platform such as Google Adwords to get traffic to your site. This traffic generating method will allow you to get visitors almost immediately. However, it requires you to spend money on your ads. Everytime when someone click on your ad, Google will charge you. The cost per click will depend on the keywords. Some keywords cost you 20 cents per click, others cost you $2 per click, yet there are keywords that can cost up to $30 per click.
Are there any low-cost ways to get more traffic to your website? The answer is yes there are!
Here are some tips you can use to get more visitors to your business website:
1. Print your website address in your business card. When you meet people or acquaintances and exchange business cards, tell them to vist your website. You should also give them the reason to visit your website. For example, to read an article, download a free report, etc.
2. Social Networking. Create your business profile and include your website in the major social networking sites such as facebook, twitter, gather, hubpages, etc. Social networking sites are hot; if you don’t use them you are losing out big time. Do you know that facebook currently has over 500 billion active users and growing? There are millions of people using the social networking on the Internet everyday. So make sure you go and create an interesting business profile and interact with people there.
3. Online Forums. Another low-cost way to get more visitors to your website is to participare in online forums. Like the social networking sites, signing up and creating a profile is free of charge. After you have created your profile, make sure you read the forum’s posting rules. Start participating in discussions and share useful information with the forum members. Also, make sure you include your website in your signature so that it is visible in your forum posts. People will be interested to find out more about your website and what you have got to offer if you are active in the forum and share good information.
4. Writing Articles. This is also a low-cost way to get more traffic to your site. But it requires you to sit down and spend some time writing the articles. You can then submit your articles to these high-traffic article directories: Ezinearticles.com, Goarticles.com, Articlesbase.com and buzzle.com; You can also submit your articles to high-traffic web 2.0 sites like Squidoo.com, Hubpages.com, tumblr.com, worldvillage.com and gather.com; these sites can give you a horde of free traffic.
There you have it, some great tips to get more visitors to your business website. Make sure you use these tips to promote your website and let the whole world know about it. It does require some time and effort but all the time you spent will be well worth your effort. Your business will get more exposure and you will get more customers buying your products.